The promotional products association has a week coming up in May called Promotional Products Work Week, the week is geared towards educating and sharing case histories on how promotional products work with the end user or clients that purchase these items.
The week is May 18th through May 22nd. During that week I plan to share with you examples and case histories of how promotional products work and the results that come from them. In a day and age of budget cuts and reductions we all need to do our homework and show a return on investment (ROI) when using promotional products as a creative form of branding. Below is an interesting illustration showing how buyers view promotional products.
If any of you would like to share your own success stories I would love to hear them. Email them to me, I will publish your story with your permission to share with others.